red. was founded in 2023 by Indy Koele, a PR and influencer manager, driven by a mission to foster authentic connections in a media landscape that often overlooks underrepresented voices. Later joined by DE&I trainer Cheyenne Esajas, the foundation of red. grew even stronger, rooted in the shared commitment to creating a more just and equitable world. Together, we dedicate ourselves to championing inclusivity and diversity in everything we do, believing that everyone deserves a platform to express themselves. At red., we see diversity not just as a value but as a strength that enriches our work and the stories we tell.

we are all red. inside

At red., we specialize in PR strategy, events, talent management, and DE&I training. Our mission is to amplify diverse voices and promote authentic, inclusive representation in the entertainment industry. We collaborate with a wide range of clients—from artists and influencers to entertainment companies—to ensure their unique stories are told with integrity and impact.

Cheyenne Esajas and Indy Koele, owner of red.

"red. envisions a world where diverse talent is given equal opportunities and equal pay to thrive in the entertainment industry, and where representation online accurately reflects the world we live in."