For Gemeente Amsterdam, stadsdeel West we developed a social campaign to promote West Begroot, spotlighting key hotspots in Amsterdam West while explaining how residents can vote for their favorite plans. Through a series of three videos, we aimed to make the process clear, engaging, and accessible to everyone in the community.This campaign empowers residents to actively contribute to shaping their neighborhood, ensuring every voice has a role in building a better Amsterdam West.
Concept & Creative Direction: red. B.V.
Production: Indy Koele
Photo & Videography: Milou Tjioe
Cast: Julia Dewez
Click here to see the content.